On September 1, jiujiajiu shrimp catching strategic alliance meeting was held, which marked that jiujiajiu and shrimp catching became "sister brands". Jiujiajiu focused on Beihai shrimp balls and shrimp catching focused on Beihai shrimp sliding. They worked together to deepen the industrial supply chain and jointly benefit 1.4 billion Chinese and even global consumers!
Follow the trend and build a super brand
Since its establishment in 1995, Jiujia has accumulated rich practical experience in the changeable seafood market for a long time, and has become a famous brand of "hot pot pill skating expert" in the industry. However, with the continuous segmentation of the market and the emergence of large single products, they occupy an absolute position in a category. Building a strong brand has become a trend of the times. Therefore, in order to strengthen and expand the Beihai marine industry and better serve customers, jiujiajiu strategically transformed the single plant and single product model and split the shrimp slide and ball business. Jiujiajiu brand focused on Beihai shrimp balls and seafood balls, and zhuxiaji brand focused on Beihai shrimp slide and slide products. All shrimp slide businesses of jiujiajiu were merged into zhuxiaji brand and operated independently, Build jiujiajiu and shrimp catching into two super brands.
Develop win-win and expand the marine industry in the North Sea
If jiujiajiu is a powerful cadre in the frozen food industry, shrimp catching is a super dark horse. Through the advanced business model, it exploded the large single product of shrimp sliding in less than two years, and became a well-known brand in the industry. With such sister brands to build a team and share resources, jiujiajiu is confident. I believe that through everyone's efforts, we can strengthen and expand the Beihai marine industry, so that consumers can think of jiujiajiu brand when they mention shrimp balls, and shrimp catching brand when they mention shrimp slip.
As president sun and President Qu said at the meeting, the strategic alliance is just the beginning. In the future, we still have a long way to go. Jiujiajiu and shrimp catching, as "sister brands", should unite as one and help each other, so as to make our reputation and broaden our market in the country and even the world! Let's look forward to a better tomorrow!